Product design for B2B SaaS and AI products
Product design for B2B SaaS and AI products
I’m Nura, a Senior Product Designer and founder of Illumina Studio. I’ve spent 7+ years designing enterprise SaaS, design systems and AI workflows that ship. Based in Rio, available for full-time roles and freelance projects.
Design with purpose
I’m Nura. My name means light, and that’s the thread running through everything I design: bringing clarity to complex products.
I’m a Senior Product Designer with 7+ years of experience, from digital, UX/UI design to leading product work for B2B SaaS. Today I help teams turn messy workflows into products that are intuitive, scalable and genuinely nice to use, and lately, I’ve been designing with AI as much as for it.
Born between cultures and raised between languages (Spanish, English, Portuguese and Farsi), I’ve lived and worked in New Zealand, Switzerland and Brazil. Now based in Rio, I work with teams across the US, Europe and LATAM, bringing an international lens, and a lot of curiosity, to every project.
Design with purpose
I’m Nura. My name means light, and that’s the thread running through everything I design: bringing clarity to complex products.
I’m a Senior Product Designer with 7+ years of experience, from digital, UX/UI design to leading product work for B2B SaaS. Today I help teams turn messy workflows into products that are intuitive, scalable and genuinely nice to use, and lately, I’ve been designing with AI as much as for it.
Born between cultures and raised between languages (Spanish, English, Portuguese and Farsi), I’ve lived and worked in New Zealand, Switzerland and Brazil. Now based in Rio, I work with teams across the US, Europe and LATAM, bringing an international lens, and a lot of curiosity, to every project.
AI-Powered Documentation for Product Releases
Built an AI skill that turns completed product work into on-brand help article drafts in English and Portuguese, cutting a two-hour manual update to minutes.
5min
per article update
EN+PT
drafted in one run
AI-Powered Documentation for Product Releases
Built an AI skill that turns completed product work into on-brand help article drafts in English and Portuguese, cutting a two-hour manual update to minutes.
5min
per article update
EN+PT
drafted in one run
Bringing Usage Visibility to a SaaS Admin Panel
Designed a usage dashboard and 80% alerts so enterprise admins can track consumption against their plan, ending surprise bills months before the full Integration Hub.
40%
reduced churn rate
70%
of businesses actively
using it
Bringing Usage Visibility to a SaaS Admin Panel
Designed a usage dashboard and 80% alerts so enterprise admins can track consumption against their plan, ending surprise bills months before the full Integration Hub.
40%
reduced churn rate
70%
of businesses actively using it
Streamlining VIP In-Flight Catering
Redesigned menu creation into a modern Quick Order feature, reducing ordering time by 40% and enabling crew to place and edit orders on the move.
40%
faster ordering
60%
fewer clicks
Streamlining VIP In-Flight Catering
Redesigned menu creation into a modern Quick Order feature, reducing ordering time by 40% and enabling crew to place and edit orders on the move.
40%
faster ordering
60%
fewer clicks
Design System for B2B SaaS Platform
Transformed an inconsistent design workflow into a scalable Figma design system, cutting repetitive work and supporting future growth.
52%
dev task completion
85%
design-dev productivity
Design System for B2B SaaS Platform
Transformed an inconsistent design workflow into a scalable Figma design system, cutting repetitive work and supporting future growth.
52%
dev task completion
85%
design-dev productivity
Illumina Studio is where
I bring
clarity
clarity
clarity
clarity
clarity
to complex products,
pairing deep
research
research
research
research
research
with the speed of
AI
AI
AI
AI
AI
to design things that are
a little bit
lovely.
lovely.
lovely.
lovely.
lovely.
Illumina Studio is where
I bring
clarity
clarity
clarity
clarity
clarity
to complex products,
pairing deep
research
research
research
research
research
with the speed of
AI
AI
AI
AI
AI
to design things that are
a little bit
lovely.
lovely.
lovely.
lovely.
lovely.
Illumina Studio is where
I bring
clarity
clarity
clarity
clarity
clarity
to complex products,
pairing deep
research
research
research
research
research
with the speed of
AI
AI
AI
AI
AI
to design things that are
a little bit
lovely.
lovely.
lovely.
lovely.
lovely.
"Nura is full of ideas and doesn’t hesitate to put them forward"
Kate C.
"Nura has contributed significantly and our clients have loved her work"
Shane R.
"Nura brings strong Figma expertise and an impressive eye for design"
Francisca H.
"Nura is full of ideas and doesn’t hesitate to put them forward"
Kate C.
"Nura has contributed significantly and our clients have loved her work"
Shane R.
"Nura brings strong Figma expertise and an impressive eye for design"
Francisca H.
"Nura is full of ideas and doesn’t hesitate to put them forward"
Kate C.
"Nura has contributed significantly and our clients have loved her work"
Shane R.
"Nura brings strong Figma expertise and an impressive eye for design"
Francisca H.
What I bring
What I bring
Product Strategy
Discovery & Research
B2B SaaS
AI-Native Workflows
Design Systems
Prototyping
Usability Testing
Product Audits
Cross-functional Leadership
Experience
Experience
Senior Product Designer
Senior Product Designer
Pipefy
Pipefy
UX/UI Designer
UX/UI Designer
Private Flight Global
Private Flight Global
Digital Design Lead
Digital Design Lead
Be Intelligent
Be Intelligent
Senior Graphic/Digital Designer
Senior Graphic/Digital Designer
NZRPG
NZRPG
Frequently asked questions
Are you available for full-time or freelance work?
What sets you apart as a product designer?
How do you measure the success of your designs?
Interested in working together?
Have a project in mind or a role to fill? I’d love to hear about it.
Have a project in mind or a role to fill? I’d love to hear about it.
Reach out at
Reach out at
or connect with me on
or connect with me on
I usually reply within a day.
I usually reply within a day.
Interested in working together?
Have a project in mind or a role to fill? I’d love to hear about it.
I usually reply within a day.