UX & UI Design, crafted with strategy and soul

UX & UI Design, crafted with strategy and soul

UX & UI Design, crafted with strategy and soul

I design experiences that make life a little easier (and brighter) for users.

Goran Babarogic Product UX Designer

Design with Purpose

I’m Nura, a multi-cultural UX designer with a background in graphic and digital design. My name means light, a meaning that has always guided how I see the world and approach my work.

When I arrived in Rio de Janeiro in January 2024, I felt an immediate sense of belonging and chose to make it my home.

I’ve always loved sunrises and sunsets, and for me, Illumina Digital is about carrying that light into everything I do — giving clarity and purpose to my work.

Goran Babarogic Product UX Designer

Design with Purpose

I’m Nura, a multi-cultural UX designer with a background in graphic and digital design. My name means light, a meaning that has always guided how I see the world and approach my work.

When I arrived in Rio de Janeiro in January 2024, I felt an immediate sense of belonging and chose to make it my home.

I’ve always loved sunrises and sunsets, and for me, Illumina Digital is about carrying that light into everything I do — giving clarity and purpose to my work.

Streamlining VIP In-Flight Catering

Redesigned menu creation into a modern Quick Order feature, reducing ordering time by 40% and enabling crew to place and edit orders on the move.

Decreased Time

40%

Reduced Clicks

60%

Streamlining VIP In-Flight Catering

Redesigned menu creation into a modern Quick Order feature, reducing ordering time by 40% and enabling crew to place and edit orders on the move.

Decreased Time

40%

Reduced Clicks

60%

Streamlining VIP In-Flight Catering

Redesigned menu creation into a modern Quick Order feature, reducing ordering time by 40% and enabling crew to place and edit orders on the move.

Decreased Time

40%

Reduced Clicks

60%

Design System for B2B SaaS Platform

Transformed an inconsistent design workflow into a scalable Figma design system, cutting repetitive work and supporting future growth.

Reduced Tasks

52%

Productivity

85%


Design System for B2B SaaS Platform

Transformed an inconsistent design workflow into a scalable Figma design system, cutting repetitive work and supporting future growth.

Reduced Tasks

52%

Team Productivity

85%

Design System for B2B SaaS Platform

Transformed an inconsistent design workflow into a scalable Figma design system, cutting repetitive work and supporting future growth.

Reduced Tasks

52%

Productivity

85%


Designing a Smarter Onboarding for Retailers

Redesigned a payment solution website with a guided survey that matches retailers to the best membership and payment device for their business.

Conversion Rate

40%

User Satisfaction

90%

Designing a Smarter Onboarding for Retailers

Redesigned a payment solution website with a guided survey that matches retailers to the best membership and payment device for their business.

Conversion Rate

40%

User Satisfaction

90%

Designing a Smarter Onboarding for Retailers

Redesigned a payment solution website with a guided survey that matches retailers to the best membership and payment device for their business.

Conversion Rate

40%

User Satisfaction

90%

Illumina Digital is a solo

UX/UI Design

UX/UI Design

UX/UI Design

UX/UI Design

UX/UI Design

studio focused on

combining

research,

research,

research,

research,

research,

strategy and creative

problem-solving.

problem-solving.

problem-solving.

problem-solving.

problem-solving.

I aim to deliver solutions that

improve usability,

improve usability,

improve usability,

improve usability,

improve usability,

streamline workflows and

delight users.

delight users.

delight users.

delight users.

delight users.

Illumina Digital is a solo

UX/UI Design

UX/UI Design

UX/UI Design

UX/UI Design

UX/UI Design

studio focused on

combining

research,

research,

research,

research,

research,

strategy and creative

problem-solving.

problem-solving.

problem-solving.

problem-solving.

problem-solving.

I aim to deliver solutions that

improve usability,

improve usability,

improve usability,

improve usability,

improve usability,

streamline workflows and

delight users.

delight users.

delight users.

delight users.

delight users.

Illumina Digital is a solo

UX/UI Design

UX/UI Design

UX/UI Design

UX/UI Design

UX/UI Design

studio focused on

combining

research,

research,

research,

research,

research,

strategy and creative

problem-solving.

problem-solving.

problem-solving.

problem-solving.

problem-solving.

I aim to deliver solutions that

improve usability,

improve usability,

improve usability,

improve usability,

improve usability,

streamline workflows and

delight users.

delight users.

delight users.

delight users.

delight users.

"Nura is full of ideas and doesn’t hesitate to put them forward"

"Nura has contributed significantly and our clients have loved her work"

"Nura brings strong Figma expertise and an impressive eye for design"

"Nura is full of ideas and doesn’t hesitate to put them forward"

"Nura has contributed significantly and our clients have loved her work"

"Nura brings strong Figma expertise and an impressive eye for design"

"Nura is full of ideas and doesn’t hesitate to put them forward"

"Nura has contributed significantly and our clients have loved her work"

"Nura brings strong Figma expertise and an impressive eye for design"

Skills

Skills

UX Design

UI Design

Product Design

Agile

Design Systems

Brand Identity

Wireframing

Design Sprint

Personas

User Testing

Prototype

UX Research

Websites

Customer Journey

AI

Logo

+ More

+ More

+ More

Experience

Experience

UX/UI Designer

UX/UI Designer

Private Flight Global

Private Flight Global

Digital Design Lead

Digital Design Lead

Be Intelligent

Be Intelligent

Senior Graphic/Digital Designer

Senior Graphic/Digital Designer

NZRPG

NZRPG

Content Marketing Designer

Content Marketing Designer

Castleford Media

Castleford Media

Frequently asked questions

What is your design process?

What sets you apart as a UX designer?

How do you measure the success of your UX designs?

What is your design process?

What sets you apart as a UX designer?

How do you measure the success of your UX designs?

What is your design process?

What sets you apart as a UX designer?

How do you measure the success of your UX designs?

Interested in working together?

Get in touch at

Get in touch at

or connect with me on

or connect with me on

Interested in working together?

Get in touch at

or connect with me on